Sales Planning Book

Plan to Win:

Strategic Territory and Account Planning

Today, selling is more challenging than ever before. You must have a solid sales business plan to focus your time and resources to produce the best results.

Our objective is to help you improve your sales results by:

  • Leveraging industry trends
  • Working with high leverage customers, accounts and partners
  • Developing and implementing strategic sales plans
  • Optimizing management engagement

About the Authors

Ron Snyder

Ron is President of Plan2Win Software, providing Territory, Account and Pre Call Planning templates that work in, and Breakthrough-Inc, a sales consultancy that enables companies to improve sales effectiveness. For over twenty years, Ron has helped companies improve sales results in competitive, high-value, complex selling environments.


Eric Doner

Eric is the founder of Achievement Training Associates, a consulting firm that helps organizations align and leverage people and processes to improve performance. His career spans over twenty-five years of success in sales, marketing, training and development as a corporate executive, management consultant and university instructor.


What people say about our approach and book

“Very impressive integration of planning, strategy and tactics combined with execution and assessment to close the loop in pursuit of sales growth. I believe that this book provides an excellent roadmap to success for any sales person or sales manager who wants to leverage their time/value to gain maximum positive results.”

- Owen G. Foster, Senior Vice President, Marketing Resources, Rochester Midland Corp.

“In today’s selling environment, it’s essential to have a plan and make your sales messages timely, personal and relevant to your territory or strategic accounts customers. This book, written by two experienced sales pros, provides practical ideas that can be implemented quickly by field, phone and online sales reps and managers alike.”

- Anneke Seley, CEO and founder, Phone Works and coauthor, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology

“I love this book. It shows how to properly establish, organize and execute a plan that will translate into increased sales and profits. This book is a must read for any salesperson who wants to be successful. My entire sales team has learned valuable tips from this book that translated into bottom line revenue.”

- Jeff Musson, CEO, Dynamite Network Solutions Inc.

Order Plan to Win; Strategic Territory and Account Planning today