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Sales wisdom harnessed for the Twitter age

Learn from two masters of sales planning and execution in this extremely accessible book

It is challenging to get your team to perform reliable sales planning. It isn’t that sales planning is complicated, but that so many roadmaps for sales planning are tied to expensive, one-size-fit-all sales methodologies.

Compiled and written by two sales planning veterans, the #PLAN to WIN Tweet Book delivers an education in sales planning without binding you to a particular methodology, and without the complexity that comes with those pricy approaches.

Delivered in short, easy to read education sections, illustrated with over 130 “tweets” about the sales planning process, and topped-off with sales planning templates, the #PLAN to WIN Tweet Book is your starting point in sales planning education.

Ron Snyder and Eric Doner have distilled their decades of sales planning experience into the #PLAN to WIN Tweet Book. Buy your copy today and start planning your accounts and territories the right way by:

  • Leveraging industry trends that guide sales activities
  • Working more wisely with high leverage customers, accounts and partners
  • Developing and implementing strategic sales plans that make sense
  • Optimizing each engagement with penetration and sales call plans

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Ron Snyder

Ron is President of Plan 2 Win Software. He also heads Breakthrough, Inc., a sales consultancy that guides companies to improved sales effectiveness. Ron has helped companies improve sales results for more than 20 years, mainly in competitive, high-value, complex selling environments. Before that, at Hewlett-Packard, Ron was a top-ranked sales person, manager in field sales organizations and a marketing manager responsible for bringing products to market. He has also worked as a product designer and engineering project manager. Ron holds a Bachelors Degree and Masters Degree in Engineering Design from Tufts University and an MBA from Northeastern University.

Eric Doner

Eric is the founder of Achievement Training Associates, a consulting firm helping organizations improve performance by aligning and leveraging people and processes. Eric has over twenty-five years of success in sales, marketing, training and development as a corporate executive, management consultant and university instructor. Eric has held positions with Dun & Bradstreet, BASF, Compuware and the American Management Association. He served as President of the Silicon Valley American Marketing Association and Sales & Marketing Executives of Cleveland, Ohio. Eric has published many articles and led seminars on Sales Management, Sales Coaching and Customer-Focused Selling. He earned his BSBA at Bowling Green State University and completed postgraduate work in adult learning, human performance development and instructional technology.

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