You search the web and discover potential solutions to your problem.
You ask colleagues and post a question on your social media groups.
However, there are so many sales software tools out there; it is hard to know which one will be best for you.
Don’t despair, there is help!
This help comes from five types of sources;
- Industry analysts
- Industry and technology sites and newsletters
- Platform and tool vendor sites
- Third party reviews
- User reviews, forums and social platforms
Industry analysts, such as Gartner, Forrester, IDC, etc. have long been helpful in analyzing and positioning product offerings by segment. They provide a very helpful big picture view and help you shape your thinking re what to look for in a tool in a category.
Industry and technology review sites and newsletters provide valuable perspective, including overview and in-depth product reviews. These include Techcrunch, Cnet, PC and software magazine sites and industry newsletters, such as the one from Sandhill.com.
Platform vendors often provide marketplaces of tools that run in on their platform by category. Two examples of this are CRM vendors (i.e. Salesforce.com’s AppExchange) and the Apple Store. This makes it easy to find tools that do what you’re looking for. Most of them also provide user ratings. Tool vendors themselves often provide product positioning and comparisons as well as testimonials and case studies.
Another very helpful resource is third-party reviews. There are sites that review software tools in specific categories and sum up each tool’s strengths and where they best fit. A good example of this is SmartSellingTools.com .
Finally, there are user reviews, forums and user perspectives posted on social sites. Naturally these are very helpful, provided the user’s perspective is representative of your needs. It is often hard to know the person’s perspective and what issues they were trying to resolve.
As you go through this process, these resources help you deepen your understanding of what is out there and what criteria will enable you to make the best selection and produce the results you need. They make it much easier to make a good decision in a world of increasing choices.Tags: marketing automation, resources, Sales 2.0, sales 2.0 tool selection, sales planning, software selection, software tool selection