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Sales & Marketing 2.0 Conference Take-Aways

Posted by Ron Snyder in Sales planning | 1 comments

As I reflect on the Sales & Marketing 2.0 conference, I see that organizations need to:

  1. Connect with buyers- respond quickly, engage them via video (live, on-line, in email).
  2. Ensure sales and marketing align to identify, target and touch empowered buyers.
  3. Engage users. Make it easy for the to get full value from the tool/method.
  4. Identify and implement the critical few strategies and metrics that drive results.
  5. Integrate in one place your tools and methods that drive results (i.e. your CRM).
  6. Communicate across boundaries (internal functions, organizations).

In order to stay on top of these trends, we need to:

  1. Use video more (prerecorded and live) because it brings back the person-to-person connection that is getting lost in today’s selling environment.
  2. Build support connections  that are easy to generate (i.e. through networking, acquaintances) and expand my reach and impact- by being more active in LinkedIn, twitter… and facebook.
  3. Participate in and help develop the value of online communities by delivering valuable content, asking questions that illuminate and sharing my experience.
  4. Manage the conflicting priorities in a world that is moving at the “speed of thought.”

Engage buyers- once they want to talk with you, respond quickly, engage via video (live, on-line, email… Brainshark, imeet)

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