How many times have you sat in a territory or account review and heard great sales strategy after great sales strategy being proposed only to find out a month or two later that none of those strategies are actually implemented? We all know brilliant strategists who, because they do not implement their strategies, do not produce results. How do you ensure that strategy will turn into appropriate action to produce the desired results?
By Ashley Furness, Guest Blogger and Market Analyst for Software Advice, a research site. Dimensional Research recently reported an impressive 78 percent of employers planning to deploy tablets across their organization in the next year (83 percent of which chose the iPad). But oddly more than half have yet to define a clear implementation strategy. “We talk to companies all the time where they literally purchased iPads for their team with no idea of what they were going to be doing with them,” said Matthew Suggs, vice president of enterprise sales at Mediafly Inc., a company that develops iPad sales tools. With all the hype around using iPads for sales, it's easy to imagine the device as some sort of silver bullet for increasing productivity. But unfortunately, an iPad alone won't be a game changer for your team. Like most technology investments, a clear rollout strategy is needed to ensure management gets the most bang for their buck. So this week, I set out to find experts top tips for getting the most from their Apple upgrade.