You need tools, including apps, that enable the user to do their job easier, faster, better. Let's take the case of sales planning apps, for example those that enable a salesperson to do good territory or strategic account planning. The app itself must be easy to use. It must provide specific functionality that gives the user unique insight into their territory, accounts and enable the user to: - Create strategic plans - Gain insight into their target market - Identify sales opportunities - Prioritize their accounts and opportunities - Identify and develop important relationships - Establish competitive differentiation - Take meaningful action to implement their plan Further, it is important to have the app reside within the CRM/Sales Force Automation tool of choice, making it easier to: - Actively work the plan - Enable team participation - Coach the sales team - Share best practices - Respond to change quickly and effectively - Report on and track progress If your sales people had a tool like this, wouldn’t they do a better job and improve their results?
- Salesforce.com's Data.com (formerly Jigsaw)
Results are not where you need them to be. You know your approach can be improved. You decide you've got to do something about this. You search the web and discover potential solutions to your problem. You ask colleagues and post a question on your social media groups. However, there are so many sales software tools out there; it is hard to know which one will be best for you. Don't despair, there is help! This help comes from five types of sources;
- Industry analysts
- Industry and technology sites and newsletters
- Platform and tool vendor sites
- Third party reviews
- User reviews, forums and social platforms