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3 Ways to Get the Best ROI from Investing in iPads for Sales

Posted by Ron Snyder in Other | 0 comments

By Ashley Furness, Guest Blogger and Market Analyst for Software Advice, a research site. Dimensional Research recently reported an impressive 78 percent of employers planning to deploy tablets across their organization in the next year (83 percent of which chose the iPad). But oddly more than half have yet to define a clear implementation strategy. “We talk to companies all the time where they literally purchased iPads for their team with no idea of what they were going to be doing with them,” said Matthew Suggs, vice president of enterprise sales at Mediafly Inc., a company that develops iPad sales tools. With all the hype around using iPads for sales, it's easy to imagine the device as some sort of silver bullet for increasing productivity. But unfortunately, an iPad alone won't be a game changer for your team. Like most technology investments, a clear rollout strategy is needed to ensure management gets the most bang for their buck. So this week, I set out to find experts top tips for getting the most from their Apple upgrade.  

The Ultimate Predictor of Sales Success

Posted by Ron Snyder in Sales planning | 1 comments

In the movie, "Money Ball," a young Yale graduate who has never played or managed baseball, comes up with a better measure to predict a team's success. Rather than the traditional measures of batting average, home runs, hits, etc., he said the objective is to get on base more often. If you get on base more often, you will produce more runs and more runs will produce more wins. So, they managed to “on base percentage” and took the Oakland A’s to the American League playoffs spending much less money than other teams. Two years later, the Red Sox used this approach and won the World Series.The Ultimate Predictor of Sales Success The “Advance” is the analogous measure in sales. An Advance occurs when a potential buyer commits to do something specific in a specific time frame that moves the sale forward. If you earn more Advances and progress through the sales process more readily, you will win more sales. So, the Advance is the key leading indicator of sales success. It is important to create a clear picture of the stages in the sales process and the key milestones within each stage. Management’s role is to use this to help the sales team navigate from one stage to the next; achieving more Advances more efficiently.